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MADE IN JAPAN 

“ANIME”

Vol.4

The ANIME Situation in Japan Today 6/13

 
  1. The Mysterious Official Web Site

    When you see something you don’t understand or something you want to know more about, I suppose a great proportion of the wonderers head straight to the Internet and to the official web site to learn more about what stirs in their minds.

    After seeing the “what in the world was that” kind of first episode of anime, the strangers to Haruhi somehow attracted to it be it the quality of the art or the mysteriousness of the story, must have searched the web.

    The top result you get both on Google and Yahoo (Japan) with the key word “Suzumiya Haruhi” (in Japanese) is this site in question:

    http://www.haruhi.tv/index.html

    As you can tell (if you had a look at it), the official web site does little help in revealing the mysteries wonderers have in mind, and in fact make things even more confusing. For those who have not read the original novel it’s nothing but confusing. At least, I didn’t get a good understanding.

    Right now they have this official-looking web page and fan site (http://www.haruhi.tv/fanclub/index.html) to help promote DVD sales, but I hear it wasn’t as organized like the way it is now and didn’t have the fan site when the first episode was aired.

    So what do people do next? Try to look for more information on the web other than the official site. And those who found all kinds of comments and articles and information about the original novel run to the bookstore to get the original, and it was such a big and sudden phenomenon that the original novel ran out of stock at one point in bookstores in Akihabara.





  2. The Random Order of Anime Suzumiya Haruhi no Yūutsu

    Now you know nothing is normal with the anime series of Haruhi-. Well, its unusualness continues to go on.
    Usually, when the order of the episodes are mixed up randomly, people coming in touch with the story for the first time can’t catch up with what’s going on.

    For instance, what if you’re suddenly exposed to an anime with a pumpkin carriage in the first scene and then the screen switches to a scene where a little girl is forced to slave for a middle-aged woman (you probably won’t even be able to tell she’s the step-mother)? That’s hardly Cinderella. If you knew Cinderella prior to the anime, you can tell it’s Cinderella and might want to tell the others who are confused, that it’s Cinderella.

    Like this, the anime Haruhi makes readers of the original want to explain things to those who don’t and at the same time makes newbies want to know more (i.e., get the original) and want to explain to other newbies. The production side managed to create this wonderful mechanism of expansion and it’s not a coincidence. Everything was as calculated.




  3. The Role of YouTube

    Not only YouTube has all of the episodes that have been aired, it has episodes also with English subtitles. Plus, because it wasn’t aired from a major broadcaster there is a bunch of people dying to look at it. Some anime fans who get to know about Haruhi can’t hold back the desperation to see it but can’t on TV. Where do they go? Of course, YouTube.

    The existence of YouTube must be a strong backing for the Haruhi production team. It caught attention of the base the production couldn’t have caught through the previous strategies.

NEXT

 
Made in Japan Contents
ANIME ORIGAMI BUDO
MANGA MASS ENTERTAINMENT JAPANESE TEA CULTURE
  • Green Tea 1 / 2 / 3 / 4
  • THE MEISTERS OF JAPAN PLAYFUL & PLAYABLE ELECTRONICS
    Spirited Away (2001)
  • Haruki Murakami
  • Yasunari Kawabata
  • Banana Yoshimoto
  • Yukio Mishima
  • Inazo Nitobe
  • Japanese Tea
  • Bonsai
  • VAIO
  • Canon

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