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TOKYO GAME SHOW 2006

Vol.1 - Page 2

The first thing I spotted at the SEGA booth was THE star game of FROM SOFTWARE, ARMORED CORE 4. At once I remembered that the recent gamesofts from FROM were actually sold out from SEGA. It made sense that the software makers would want to outsource the sales part (where they usually need a lot of energy) to major name companies so that they can concentrate on software development. I looked around the SEGA booth and oh yes there were. A bunch of non-SEGA gamesofts lined up the desks of SEGA. I would say there were products from more than 10 different non-SEGA companies just there.

 
So, that means that it is highly likely the same thing is happening with other makers. They must be here under the name of major names. I noticed that the world’s giant EA wasn’t visible this year, whereas they had an enormous one two years back. They’re big enough. Why would they want to display their products under a different name?
 

I could find the games from EA at SONY and Microsoft. I see, so they must have decided to sell the same software on different hardware. Multi-platform, should I say? This was another kind of business model I found fresh at TGS2006. It’s efficient, I suppose. They don’t need to create and develop different softs for each hards, and even if it doesn’t sell well on one hardware there’s a chance of covering up with a different one’s sales.

Here’s another hypothesis I came up with. NINTENDO didn’t really have its own booth at TGS2006 but some others like SEGA were displaying softwares for NINTENDO’s new game hardware Wii. This meant that the next-generation games, that are XBOX360, PlayStation3 and Wii were all lined up at this show. Only the event companion girls could demonstrate playing on Wii and not the visitors, but PlayStation3 attracted a lot of people by letting them experience the real games.
Even by just looking at the faces and reactions of the visitors that are pinned to each hardware, I could kind of tell which one is going to make it in the market the best.

 
 

EA might have avoided having its own booth this time intentionally. They needed to display the same titles for each hardware. When the other booths are bringing out titles fit for each hardware (like age bracket and hardware bracket), a booth displaying the same title accordingly to each hardware doesn’t look too appealing. It’ll only make you feel like, “well, there’re a bunch of same names...”.

This is only an expo showing new stuff. At a place like this where how much you can give impact, giving the slightest negative impression could largely affect the company in the coming years.

I wonder how the power relationships between the hardware looks like in the Game Show next year. There may be a clear difference, and depending on that the Game Show might become very different from the past years.

In the next volume I will touch upon the various mobile phone games which have been becoming increasingly popular and high tech in the past couple of years.

 
 
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Special Contents
Tokyo Game Show
First part
  • vol.1
  • vol.2
  • vol.3
  • vol.4
  • Latter part
  • vol.1
  • vol.2
  • vol.3
  • vol.4
  • Tokyo Mortor Show
    First part
  • vol.1
  • vol.2
  • vol.3
  • vol.4
  • Novelette
  • vol.1
  • vol.2
  • vol.3
  • vol.4
  • Latter part
  • vol.1
  • vol.2
  • vol.3
  • vol.4
  • Mt.FUJI
    Mt. Fuji special edition
  • vol.1
  • vol.2
  • vol.3
  • Grand Sumo (ozumo)
    First visit to the Grand Sumo Tournament

    First part
  • vol.1
  • vol.2
  • vol.3
  • vol.4
  • Novelette
  • vol.1
  • vol.2
  • vol.3
  • vol.4
  • Latter part
  • vol.1
  • vol.2
  • vol.3
  • vol.4

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  • Haruki Murakami
  • Yasunari Kawabata
  • Banana Yoshimoto
  • Yukio Mishima
  • Inazo Nitobe
  • Japanese Tea
  • Bonsai
  • VAIO
  • Canon

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